Affiliate Disclosure
Last updated: June 2026
The short version
Some links on GamblersGW are affiliate links. If you click one and sign up to an operator, we may earn a commission. This commission is paid by the operator — not by you. It does not affect our ratings, our written content, or which sites we recommend. We review sites the same way regardless of whether we have an affiliate relationship with them.
What is affiliate marketing?
Affiliate marketing is a performance-based commercial arrangement where a website (GamblersGW) earns a fee for referring users to a third-party product or service (an online casino, sportsbook, or other gambling operator). The fee is typically a revenue share, a cost-per-acquisition (CPA), or a hybrid of both.
This is a standard and legal commercial model used by most gambling comparison and review sites. Operators are aware of and consent to this arrangement. You are never charged more because of an affiliate link.
How we identify affiliate links
Buttons and links labelled "Play Now", "Get Bonus", "Visit Site", or similar calls-to-action on operator pages (/site/[name]) are typically affiliate links that track referrals. Standard text links within editorial content may also be affiliate links.
Where we do not have an affiliate relationship with an operator we still review, links go directly to the operator's website with no tracking.
What this means for our reviews
Having an affiliate relationship with an operator does not mean we give them a better review. Our scoring methodology is fixed — every site is assessed against the same 8 criteria regardless of commercial relationship. Affiliate income is a consequence of writing useful reviews, not the reason for them.
Sites we have affiliate relationships with can receive negative reviews, score poorly, or be removed from our recommended list if their standards fall. We do not accept payment to improve a rating, and operators cannot purchase editorial content.
Sites we review without an affiliate relationship
We review some operators where no affiliate relationship exists — because they are relevant to our audience, frequently searched, or because we want to flag concerns to players. These reviews receive the same level of scrutiny as affiliate partners. We do not limit our coverage only to sites that pay us.
Responsible gambling
Affiliate commissions create an inherent commercial incentive to recommend gambling. We acknowledge this directly. Our response is to invest heavily in transparent, factual reviews and to maintain a prominent responsible gambling section. We encourage all visitors to gamble only with money they can afford to lose, and to use the responsible gambling tools every licensed operator is required to provide.
If you believe gambling is causing you harm, please visit BeGambleAware.org or call the National Gambling Helpline on 0808 8020 133 (UK, free, 24/7).
Regulatory compliance
This disclosure is published in accordance with the UK Advertising Standards Authority (ASA) guidelines, the FTC's Endorsement Guides, and applicable affiliate marketing regulations. GamblersGW is committed to transparent commercial communication.
Contact
If you have questions about our affiliate relationships or editorial process, please contact us. You can also read our full review methodology.