Definition
Acquisition refers to the process of attracting new players to a platform like casino, sportsbook or a poker room and successfully getting them to register an account and make their first deposit. Think Acquisition as the "hook" used to catch a new players interest, just like a fisherman using a juicy worm. Gambling sites uses lures like " free spins" or "welcome bonuses". once you sign up and make your first deposit, officially you have moved from a casual browser to a customer.