EveryMatrix Targets Austria, Finland and New Zealand

EveryMatrix has three markets in its sights for next year, all of them opening up to international online competitors: Austria, Finland and New Zealand. Group Commercial Director Daniel Clark named the trio in an interview with SBC Media. New Zealand isn't just talk, either. The supplier already has early success there through Sky City, a deal announced towards the end of last year.

Clark's pitch comes down to one claim. The company has delivered before. "From a historical standpoint, we've proven through the success that we've had over the last few years that we can deliver results, deliver scalability, innovate with our partners and deliver these bespoke features that helps them stand out against their competitors," he said. That track record, in his telling, is why private and state-owned operators keep coming back.

Danske Spil is the clearest example. EveryMatrix was handed the job of dragging the Danish state-owned operator's legacy platform, first launched in 2012, into the modern era. "They were struggling to grow their footprint," Clark said. "We were able to demonstrate that we've got the tools to really help to capture new players in that market." All of it had to fit inside Denmark's compliance and regulatory requirements. Clark doesn't downplay that constraint.

Comparable references helped close the deal. He pointed to Norsk Tipping and OPAP as partners the Danish operator could relate to, proof that EveryMatrix can help state monopolies grow without stepping outside the rules. Other migrations followed the same logic. Merkur Group, the global sportsbook founded by Paul Gauselmann, moved its proprietary technology platform across. Betsson, a tier-one global operator, wanted into a new African market and needed to scale quickly. "We were able to succeed in those tenders," Clark said.

As for the three opening markets, Clark says the company is prepared, not just hopeful. "We're very well equipped operationally now to understand the demands that the operators will face from a compliance and regulatory standpoint," he said. That, in his view, is what keeps delivery holding up once contracts are signed. Scandinavia came up too, as somewhere existing partners could be moved into new opportunities. Plenty of synergies there, he said.

The plan has a commercial side and a delivery side. Clark described a mix of reacting to opportunities as they appear in each market and being proactive, talking to current partners about what those markets may offer. And the New Zealand head start with Sky City gives the supplier a live reference before the market formally opens.

For the rest of the year and beyond, Clark said the aim is to keep the momentum of the last 12 months going, commercially and in delivery, and to hit what he called "really ambitious targets." He didn't put a number on them. "It's just continuing to, again, like I say, build on that momentum, both commercially but also from a delivery standpoint, delivering against our promises as we've already done this year," he said.

The practical test sits in the licensing calendars. Austria, Finland and New Zealand are the dates to watch. Operators weighing a platform partner will be checking whether that delivery record holds once those markets go live.