TrafficStars Launches Gryzo AI Assistant for Media Buyers
TrafficStars has added an AI assistant to its ad platform. It's called Gryzo AI, and the network claims media buyers can work up to 10x faster with it. TrafficStars has been running for 11 years and sells traffic across more than 200 GEOs. Its video-streaming inventory serves iGaming, nutra, AI and adult verticals.
The assistant covers the whole campaign lifecycle: setup, conversion tracking, analysis, optimisation and scaling. How does a buyer start? Describe the campaign in natural language. Give it GEO, device, ad format, budget and pricing model, and Gryzo builds the targeting and recommended bids. Then it launches once the buyer confirms. It can also adjust budgets and bids, change targeting, and clone working setups into new markets.
Reporting works the same way. Ask for spend, conversions, CPA and ROI broken down by ad spot over seven days. Gryzo pulls the statistics, compares segments and flags placements that look weak. Those findings can be turned into prepared changes. For teams running several casino offers, that matters. Spotting a performance shift early affects the day's numbers.
On tracking, Gryzo helps set conversion goals and postback URLs. It works with Binom, Voluum, Keitaro, RedTrack and BeMob. Buyers can describe an Optimizer rule in plain terms too, like capping spend when effective CPA passes a set threshold. Gryzo translates it into the relevant settings for review.
Bulk work is where the time savings really pile up. Cloning a campaign across GEOs. Splitting Android and iOS versions. Swapping URLs. Reworking bids on dozens of spots. Each can be handled with a single instruction, applied across multiple campaigns. Every change is shown for confirmation before it takes effect.
Through the TrafficStars MCP connector, accounts can also be linked to ChatGPT or Claude, so campaign data and platform functions are reachable from those environments. Gryzo stays within the permissions of the connected account. Changes still require user confirmation, and account data isn't used to train the model. Gryzo AI is available now inside TrafficStars.