SBC Taps GHASBO to Give Ghana a Seat at African Gaming Forum
SBC has struck a strategic partnership with the Ghana Association of Sports Betting Operators. The goal: bring more Ghanaian operators into the African Gaming Forum 2026, and give the country's licensed bookmakers a louder voice once they're in the room. The invite-only event takes place Wednesday, 30 September at the Myriad Hotel in Lisbon.
What does GHASBO get out of it? A direct line into the Forum's discussions. The association will feed the priorities and pain points of Ghana's operator community straight into the agenda. That matters because the commercial and regulatory headaches facing businesses actually trading in the market get airtime, rather than just the view from outside.
The tie-up doesn't stop at the conference floor. GHASBO also becomes a regular contributor to SBC Media's coverage of Ghana's gaming sector and its regulators, putting local expertise in front of an international readership.
Rasmus Sojmark, Founder and CEO of SBC, framed the move as a practical fix. "If we want the African Gaming Forum to reflect the realities of doing business across the continent, we need the people operating in those markets to be part of the conversation," he said. GHASBO's members, he added, grasp the opportunities and pressures of Ghana's betting market. Their involvement connects the country's operators with peers, regulators and industry leaders from across Africa and beyond.
GHASBO styles itself as a community for licensed operators in Ghana. Three pillars hold it up: player protection, sustainability and regulated gaming. It joins a widening group of African industry bodies backing the Forum. Among them is the Gaming Regulators Africa Forum, which brings the regulatory side of the table into the same room as the operators.
Dr Kobby Boateng, President of GHASBO, said the partnership matters for visibility and for the exchange it creates. "It allows us to share what we have learned in Ghana while learning from the experiences of other markets," he said. The Forum pulls all sides of the industry together, he added, and Ghana's operators are keen to have a strong voice in those talks.
Boateng joins a confirmed line-up that includes Emmanuel Siisi Quainoo, Acting Commissioner of the Gaming Commission of Ghana; Lungile Dukwana, CEO of South Africa's National Gambling Board; Simon Gregory, CEO of SunBet; Jason Gibson, CPO of SportPesa; Alexandre Paque, CEO of Elephant Bet; Peter Post Lundsgaard, CEO Africa at 21.com; Sean Coleman, CEO of the South African Bookmakers Association; Bashir Are, CEO of the Lagos State Lotteries and Gaming Authority; and John Mutua, CEO of the Association of Gaming Operators Kenya.
The programme covers market entry and expansion, shifting regulatory frameworks, taxation, responsible gambling and the openings appearing in both mature and developing markets. For affiliates and suppliers watching from the sidelines, the guest list is the signal. Ghana's regulator and its operator body are both in the room, so market-access conversations there are worth tracking.
The African Gaming Forum runs alongside SBC Summit 2026, SBC's flagship global event. That one expects 40,000 industry professionals at the Feira Internacional de Lisboa and MEO Arena from 29 September to 1 October. Access to the Forum itself is invite-only, and registration of interest is open now.